Empowered Independence for Every Kind of Practice

Sell your practice and give your time back to clients, or keep it and add only the support you need. Every path runs on the same platform and community; the level of support is yours to choose.

1989Established¹
$6.1BCombined Client Assets²
38Advisors Nationwide
62Support Staff
OmahaHeadquarters

Two Ways to Work With Us

Both start with the same question: how much of the work do you want to hand to us?

FULL ACQUISITION WealthPlan Partners

Your practice joins WealthPlan Group. You stay the trusted face to clients and lead the meetings; a centralized team carries the work across the entire client lifecycle. Liquidity today, and a share in long-term firm growth.

See How Partnership Works
AFFILIATION WealthPlan Advisor Network

You keep ownership of your practice, your clients and your staff, and choose the level of support that fits.

Empowered · Your operations and staff, run by us Enabled · Investment, trading and planning teams behind you Equipped · The full platform, run by your own team
Compare the Three Tiers

Grow at the Speed of Focus, and Keep More of the Value You Create

Expand

Increase capacity and momentum by removing operational friction and leveraging shared resources built to support growth.

Serve

Deliver a more consistent and elevated client experience through modern tools, integrated systems, and thoughtful support.

Participate

Share meaningfully in the value you create through aligned economics and long-term participation in firm growth.

WealthHub

Your Whole Practice, One Login Away

WealthHub brings clients, plans, portfolios, paperwork and meeting notes into one place. Client data is gathered once and flows to every tool automatically, so you spend your day advising instead of switching screens and re-keying information.

One record for every client
Integrations maintained for you
Work boards and workflows built in
An in-house team improving it
Explore the ecosystem
WealthHub
Salesforce
SalesforceCRM foundation
Fact Finder
Fact FinderClient data, once
eMoney
eMoneyFinancial planning
WealthCheck
WealthCheckPlan reviews
Portfolio Allocator
Portfolio AllocatorRisk and modeling
Orion
OrionReporting and billing
Charles Schwab
Charles SchwabCustody
DocuSign
DocuSignPaperwork
Jump AI
Jump AIMeeting notes
OF EVERY $1 YOU BRING INQuoted a 90¢ payout, the average practice spends nearly half of it running the business before the owner is paid.
Quoted payout
90¢
Staff
−22¢
Technology
−4.5¢
Office
−5¢
Compliance and E&O
−2¢
Investment management
−5¢
Marketing and other
−5¢
Average practice keeps
46.5¢
Efficient, on WealthHub³
WealthHub+11.5¢
58¢
Hypothetical illustration based on benchmark averages from Kitces, Schwab and Dimensional research for average and top-quartile practices. Not a guarantee of results; see disclosure ³.
Understand Your True Payout

Your payout is only the starting point. What you take home depends on how efficiently the practice runs. Enter your revenue and payout to see where every dollar goes, and how much more an efficient practice on WealthHub keeps over ten years.

Run your numbers

Time Together, Every Year

Three gatherings give advisors time with the whole firm, with each other, and with the specialists behind the platform.

WealthPlan Reconnect gathering in Omaha
ANNUAL · FULL COMPANYReconnectOmaha, Nebraska

The whole firm in one room. Advisors, staff and our vendor and custodial partners come together to share what is new on the platform, where the firm is headed, and what the year ahead looks like.

Firm strategyPartner sessionsPlatform updates
Destination resort for WealthPlan Connect
ANNUAL · ADVISOR RETREATConnectA destination location

Time away with fellow advisors to build relationships and share what is working. Practice management, growth ideas and best practices, in a setting built for real conversation. Spouses and partners are welcome.

RelationshipsPractice managementPeer communitySpouses welcome
New York City, home of the Top Advisor SummitBY INVITATION
ANNUAL · TOP ADVISORSTop Advisor SummitNew York City

An invitation-only program for our leading advisors and partners, with sessions on investments, advanced planning, and strategy and growth alongside industry leaders. Spouses and partners are invited to join.

InvestmentsAdvanced planningStrategy and growthSpouses welcome

Ready to Explore It?

A confidential, no-obligation conversation about your practice and what comes next.
IMPORTANT DISCLOSURES

¹ WealthPlan Group is a trade name under which affiliated entities conduct business. The firm has operated under multiple brand names over time. WealthPlan Group was founded in 1989. References to the firm’s history or years in business reflect the organization’s history since 1989, including predecessor businesses and prior brand names.

² Combined client assets across affiliated businesses as of 12/31/2025. This figure includes assets associated with WealthPlan Partners and WealthPlan Investment Management, including assets under management, assets under advisement, and certain retirement plan and brokerage assets for which affiliated firms provide advisory, consulting, or planning services. Not all such assets constitute ‘regulatory assets under management’ as defined by the SEC.

³ Efficient practice and WealthHub comparisons are hypothetical illustrations based on published industry benchmarks for average and top-quartile advisory practices (including Kitces Research, the Schwab RIA Benchmarking Study, the Dimensional Global Advisor Study and the InvestmentNews Advisor Benchmarking Study) and on assumptions about staffing, technology and overhead costs. They do not represent the results of any actual WealthPlan advisor or practice, are not a projection or guarantee of future income, payout or expense savings, and do not reflect taxes or transition costs. Use of WealthHub does not by itself make a practice more efficient; results depend on each practice's size, client base, staffing, pricing, market conditions and how the platform is used. Individual results will vary.